Privacy Policy

1. Information We Collect

When you use Alippo, we collect:

• Account information: Email address, phone number, name
• Store data: Products, collections, orders, customer information you add to your store
• Usage data: Pages visited, features used, interactions with the AI
• Device information: Browser type, operating system, IP address

2. How We Use Your Data

• Provide and maintain the Service
• Power AI features (store building, product descriptions, recommendations)
• Send transactional notifications (order updates, account alerts)
• Improve the Service through aggregated analytics
• Respond to support requests

3. AI and Your Data

Your store data is used to power AI features within your account - such as generating product descriptions, building store layouts, and providing business recommendations. We do not use your data to train AI models. Your store data is not shared with other users or used to improve AI capabilities for other accounts.

4. Data Sharing

We do not sell your personal data. We share data only with:

• Service providers: Hosting, payment processing, email delivery - only as needed to operate the Service
• Legal requirements: When required by law, court order, or to protect our rights
• Your customers: Store data you publish is visible to your storefront visitors

5. Cookies

We use essential cookies to maintain your session and preferences. We use analytics cookies to understand how the Service is used. You can control cookie settings through your browser. The Service requires essential cookies to function.

6. Data Retention

We retain your data for as long as your account is active. After account deletion, we remove your personal data within 30 days. Aggregated, anonymized data may be retained for analytics purposes. Backups are purged within 90 days.

7. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your account and associated data
• Export your store data
• Opt out of non-essential communications

To exercise these rights, contact us at the address below.

8. Security

We use industry-standard security measures to protect your data, including encryption in transit and at rest, access controls, and regular security reviews. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security.

9. European Users (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation:

• Lawful basis: We process your data based on contractual necessity (to provide the Service), legitimate interests (to improve the Service), and your consent (for optional analytics)
• Right to portability: You may request your data in a machine-readable format
• Right to erasure: You may request deletion of your personal data
• Right to restrict processing: You may request we limit how we use your data
• Right to lodge a complaint: You have the right to lodge a complaint with your local data protection supervisory authority

We do not transfer your personal data outside the EEA without appropriate safeguards, such as Standard Contractual Clauses.

10. California Users (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know: You may request the categories and specific pieces of personal information we collect
• Right to delete: You may request deletion of your personal information
• Right to opt-out: We do not sell your personal information. If this changes, we will provide an opt-out mechanism
• Non-discrimination: We will not discriminate against you for exercising your privacy rights

Categories of personal information we collect: identifiers (email, name), commercial information (store data, orders), internet activity (usage data), and geolocation data (approximate, from IP address).

11. Cookies

We use essential cookies to maintain your session and preferences. We use analytics cookies to understand how the Service is used. You can control cookie settings through your browser or our cookie banner. The Service requires essential cookies to function.

Essential cookies: Authentication session, active store selection, cookie consent preference. These cannot be disabled as they are necessary for the Service to work.

Analytics cookies: Usage patterns, page views, feature engagement. These are optional and can be declined via our cookie banner.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we will send you an email notification at the address associated with your account at least 30 days before the changes take effect.

13. Contact

Questions about this policy? Contact us at privacy@alippo.com.

Nabosh Technologies Private Limited
Bengaluru, India